Many homeowners take inspiration from Instagram trends when it comes to decorating, sometimes transforming their homes to align with what’s currently popular. But when it's time to sell, are these trendy design choices helping or hindering the process?  

Which Instagram trends might work in your favour—and which ones could make it harder for you to find a buyer?

The Good: Instagram Trends That Can Help Sell Your Home

Minimalist and Neutral Tones

Simple, neutral interiors are popular because they create a blank canvas for potential buyers. If your Instagram-inspired design features soft whites, greys, or earthy tones, it’s likely to appeal to a wide audience.

Well-Staged Spaces

Many Instagram posts emphasise decluttering and stylish staging, which are excellent strategies when selling a home. A well-organised space with carefully placed furniture and décor makes a property feel inviting and ready to move into.

Indoor Plants (In Moderation)

Plants can make a space feel fresh and vibrant, and they can even help improve indoor air quality. A few well-placed plants can enhance a room’s appeal, but too many may make a space feel cluttered.

Updated Kitchens and Bathrooms

Kitchen and bathroom makeovers frequently trend on Instagram, and these upgrades often yield high returns when selling. Modern fixtures, stylish backsplashes, and sleek units can be major selling points.

The Bad: Instagram Trends That Might Hurt Your Home Sale 

Bold Wall Colours

Instagram often pushes daring colour trends—think deep greens, dark blues, or even black walls. While they may look stunning in photos, they can be polarising for buyers who prefer a neutral space. If your home features bold colours, consider repainting it with soft neutrals before listing.

Too Many Personal Touches

While Instagram encourages self-expression through unique artwork, statement furniture, and eclectic designs, these personal touches can make it harder for buyers to imagine themselves in the space. Neutralising overly customised elements can help broaden your home’s appeal.

Maximalist and Cluttered Spaces

Maximalism—layering patterns, textures, and colours—is a bold Instagram trend. While it can create a visually interesting space, it may overwhelm buyers who prefer a more open and airy environment. Simplifying your décor can make your home feel more spacious.

Overly Themed Rooms

Trendy themes, like Cottagecore or Industrial-chic, might appeal to certain buyers but alienate others. If your home has a strong thematic style, consider toning it down before putting it on the market.

What to Do If Your Home Follows an Instagram Trend

If you’ve designed your home around an Instagram trend but now need to sell, here’s how to ensure your property attracts the broadest range of buyers:

• Repaint Bold Walls: A fresh coat of neutral paint can make a space feel larger and more inviting.
• Declutter and Depersonalise: Remove excessive decorations and personal items to create a more universally appealing space.
• Scale Back on Trends: If you have too many trendy elements, consider simplifying the design.
• Improve Kerb Appeal: First impressions matter! Ensure the exterior of your home is tidy and inviting.
• Highlight the Home’s Best Features: Whether it’s natural light, spacious rooms, or updated appliances, showcase the aspects that make your home stand out.

Instagram trends can provide fantastic design inspiration, but they don’t always align with what buyers are looking for. If you’re planning to sell, focusing on timeless, broadly appealing design choices will give you the best chance of attracting buyers. By making a few simple adjustments, you can ensure that your home is both stylish and market-ready!